Donald W. Reynolds National Center For Business Journalism

Two Minute Tips

Halloween

More ideas for localizing Halloween retail stories

COVID-19 has had a significant impact on the economy. That has afforded business reporters many opportunities to examine how specific industries are being impacted. As Halloween draws closer, reporters would

Localizing Halloween retail stories

Halloween will look very different this year in light of Covid. Although some families and neighborhoods are opting out of trick or treating for safety reasons, sales of Halloween candy are up

Pop-up Halloween store story ideas

As we approach Halloween, you’ve probably noticed a few vacant buildings in your neighborhood that are suddenly no longer vacant. Pop-up Halloween stores sweep into town, set up shop and

Total Halloween spending was expected to reach $8.4 billion last year, according to the National Retail Federation. ("Jack" image by Jason OX4 via Flickr, CC BY-SA 2.0)

10 Halloween business trends to jumpstart a story

Costume shops and vintage clothing retailers obviously get a surge in foot traffic as Halloween approaches. But they aren’t the only businesses to benefit from this holiday. Halloween creep Each

Scary-good story ideas: New Halloween trends

Halloween may be thrilling and mischievous for the average American, but for the retail industry it’s deadly serious. This Halloween is set up to be the most profitable ever, according

Delving into the business of death

It’s that eerie time of year again when mortality is in the air, thanks to this week’s holidays, Halloween, Dia de los Muertos (the Mexican Day of the Dead celebration) and the

Chill readers with tales of haunted house business

So you cover financial services and figure there’s no way you can scare up a Halloween-related story on your beat? Think again! How about a business feature on specialty insurance coverage

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