Donald W. Reynolds National Center For Business Journalism

Two Minute Tips

Millennials

Covering millennial real estate trends

In many real estate markets, spring is a hot season for open houses, and as their families grow, many millennials may be looking to buy homes. Help readers get a

Say goodbye to that fancy marble countertop

Here’s a business story that hits close to home. President Trump’s trade war with China has increased the prices of homebuilding and home renovation materials in the U.S. by 10%—and

Millennials are changing the economy with their money habits

Millennials, whose start in financial life was delayed—and to a substantial degree derailed—by the Great Recession, have been developing surprisingly robust money habits, recent surveys are finding. While the Millennial

Millennials are changing the economy of home buying

When the news cycle slows down, business reporters may actually have time to think about reporting personal finance stories that require a little more legwork. If so, reporters may want

Big numbers are hard to visualize, but there are some easy tricks to help your audience relate. ("Calculus" by "fitrihandayani" via Flickr, CC BY-NC-SA 2.0)

Making big numbers relatable

A calculator and some quick research can help you make enormous numbers more understandable to your audiences. Advertising research shows that millennials prefer a personal connection. They don’t want to

Applebee's millennial failure has some good lessons for business journalists. (Image by Mitya Ku via Flickr, CC BY-SA 2.0)

How to use FOMO to snag millennial readers

Millennials get a lot of attention in the media. To borrow a phrase from Homer Simpson, they’re either the cause of, or solution to, all of society’s problems. Either way,

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