Retail

Be wary of experiential retail

The e-commerce website for New England furniture store chain Jordan’s Furniture looks like any other, with attractive, if staid, photographs of red leather couches and

Localizing Halloween retail stories

Halloween will look very different this year in light of Covid. Although some families and neighborhoods are opting out of trick or treating for safety

Masks: A booming industry

The coronavirus pandemic has had a significant impact on many industries. However, times like these call for creativity and forward thinking in order to make

How is covid-19 changing U.S. retail?

How is COVID-19 changing U.S. retail? Changing shopper preferences and habits, and cutthroat competition. Some major retailers are closing their doors, but others are thriving

Tips for covering Black Friday 2019

Shopping is often the first word that comes to peoples’ minds when they hear Black Friday. The day after the Thanksgiving holiday is usually the

Navigating the IT Channel

Generally speaking, there are two avenues for selling products: Business to consumer (B2C) and business to business (B2B). Most large information technology (IT) companies get

Pop-up Halloween store story ideas

As we approach Halloween, you’ve probably noticed a few vacant buildings in your neighborhood that are suddenly no longer vacant. Pop-up Halloween stores sweep into

Covering collector’s items

The concept of value is essential in business reporting, but very hard to comprehend. At a base level, why is one thing more valuable than

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