Donald W. Reynolds National Center For Business Journalism

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Jerry Seinfeld discovers the power of Facebook

November 10, 2014

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As someone who loves cars, coffee, and laughs, I was an immediate pushover for Jerry Seinfeld’s Comedians in Cars Getting Coffee.

The Web series, which just kicked off its fifth season, features Seinfeld and some of the country’s best comedians taking a drive in a cool vintage car, and chatting over coffee. (It’s worth watching just for the footage of espresso, cappucinos, and plain old brewed coffee being brewed.)

Until now, Comedians and Cars has depended on word of mouth from its fans, and an occasional tweet. But it seems destined to be a cult classic no more.

Not long ago, Seinfeld joined Facebook. You can almost hear his bit on stage — “You put your face. On a book. No, it’s NOT a book, it’s on the Internet.” But I digress.

Last week, Seinfeld posted a link to the latest Comedians in Cars, featuring Kevin Hart. Well, somebody tie down the cat, because Web traffic for the show exploded.

Here is what Seinfeld wrote to Facebook founder Mark Zuckerberg on his home page:

Dear Mark Zuckerberg,

I am a recent Facebook adopter. I am still learning your ways. But yesterday, our “Comedians In Cars Getting Coffee” season 5 premiere (http://bit.ly/1qrt7Y4) went up with the best numbers of any episode we’ve posted, and it seems to be largely due to Facebook referral traffic.

I think you might really have something here.

Sincerely,
Jerry Seinfeld

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