Mother’s Day is this Sunday (you still have time to buy a card). And, it’s become a big money holiday.
According to the National Retail Federation’s annual survey, the average American family will spent $172.63 celebrating their matriarch. That’s up almost $10 from a year ago.
Total spending on American mothers: $21.2 billion.
Where will that money go? A whole bunch of places. According to NRF:
Eighty percent of family members will buy Mom a card, spending more than $786 million.
More than two-thirds will buy flowers, spending a collective $2.4 billion.
There will be about $1.9 billion spent on clothing, up $200,000 from 2014.
About one-third of Mother’s Day shoppers say they plan to buy jewelry, spending a survey high of $4.3 billion for the holiday, up from 31.7 percent and $3.6 billion last year.
For story ideas, just check the card section of your local drug store or Target. Sometime Saturday afternoon, there’s likely to be feeding frenzy.
Here’s a look at this week’s most famous new mother.