Donald W. Reynolds National Center For Business Journalism

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The big dollars in Mother’s Day

May 8, 2015

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Mother’s Day is this Sunday (you still have time to buy a card). And, it’s become a big money holiday.

According to the National Retail Federation’s annual survey, the average American family will spent $172.63 celebrating their matriarch. That’s up almost $10 from a year ago.

Total spending on American mothers: $21.2 billion.

Where will that money go? A whole bunch of places. According to NRF:

Eighty percent of family members will buy Mom a card, spending more than $786 million.

More than two-thirds will buy flowers, spending a collective $2.4 billion.

There will be about $1.9 billion spent on clothing, up $200,000 from 2014.

About one-third of Mother’s Day shoppers say they plan to buy jewelry, spending a survey high of $4.3 billion for the holiday, up from 31.7 percent and $3.6 billion last year.

For story ideas, just check the card section of your local drug store or Target. Sometime Saturday afternoon, there’s likely to be feeding frenzy.

Here’s a look at this week’s most famous new mother.

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