Donald W. Reynolds National Center For Business Journalism

Two Minute Tips


Front of Fat Tuesday restaurant

How to report on the big business of Mardi Gras

Mardi Gras is big business. The first known celebration was held in 1702 in the newly established Mobile, a port city settled by two French explorers, Pierre Le Moyne d’Iberville

Total Halloween spending was expected to reach $8.4 billion last year, according to the National Retail Federation. ("Jack" image by Jason OX4 via Flickr, CC BY-SA 2.0)

10 Halloween business trends to jumpstart a story

Costume shops and vintage clothing retailers obviously get a surge in foot traffic as Halloween approaches. But they aren’t the only businesses to benefit from this holiday. Halloween creep Each

Reynolds rewind: 4th of July

  Tomorrow is Independence Day, the annual celebration of this country’s founding and everything American. In the weeks that follow, you can easily bring that focus on the stars and stripes

Lifeguard watching a pool

Memorial Day countdown: Three summer job angles

With Memorial Day around the corner, now’s a good time to plan your coverage of summer hiring stories. Here are three job angles to consider. Teens and summer jobs Who are

Valentine's Day offers some intriguing new trends for business reporters to dig into. ("Hearts" image by "Kaz" via Pixabay, CCO Public Domain)

Business story jump-start: 3 Valentine’s Day trends

Third to only Christmas and Mother’s Day, Valentine’s Day tops the charts of the year’s highest grossing holidays, clocking in at nearly $20 billion in consumer spending. Despite the money being

Story ideas for your local Thanksgiving coverage

In the past, we’ve written about how useful the Census Bureau’s “Facts for Features” can be for generating topical business stories. With Thanksgiving around the corner, it’s a good time

Scary-good story ideas: New Halloween trends

Halloween may be thrilling and mischievous for the average American, but for the retail industry it’s deadly serious. This Halloween is set up to be the most profitable ever, according

Photo of flag and jets flying over

Four fresh angles on Memorial Day coverage

Memorial Day is more than just backyard barbecue picnics—it’s about commemorating those who died while serving America. Here are four fresh business angles you can cover as the holiday approaches.

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