Donald W. Reynolds National Center For Business Journalism

Two Minute Tips

October 2016

How to Use Databases to Untangle Local Food Webs

As the world grows more interconnected, so do food systems. Most communities import their food from many regions; local growers are additional sources. At the same time, those local farms

Story ideas for your local Thanksgiving coverage

In the past, we’ve written about how useful the Census Bureau’s “Facts for Features” can be for generating topical business stories. With Thanksgiving around the corner, it’s a good time

Movie theaters are combatting sinking sales with luxury service and immersive experiences. ("Popcorn" image by "annca" via Pixabay)

4 New Movie Theater Trends

Facing competition from streaming services like Netflix, movie theaters have had a hard time in recent years. In 2014, movie attendance plunged to the lowest level in nearly 20 years.

"Oxford England" image by Mark Goebel via flickr

Exploring the Money in Study Abroad Programs

Listen to a college pitch and you’ll probably hear about transformational opportunities to study abroad. In 2013-2014, according to the most recent data from the Institute of International Education, over

Community reporting: Focus on expenditures

Proximity to  city hall seems as though it would mean easy access to much needed information. But being a reporter in small town USA doesn’t necessarily come with immediate entrée to essential data

With parades, dances, and games, homecoming can have a substantial economic impact on communities. ("SAU Homecoming 11" by "Mulegate band 6" via vlickr CC BY 2.0)

The Financial Impact of Homecoming

For millions of high schools and colleges, it’s homecoming season. The American tradition got its start on college campuses over a century ago, when alumnae returned to celebrate the biggest football game of

Gen Z is approaching higher education with a very different set of standards and outlooks. (Image by TPSDave via Pixabay)

A Guide to Covering Gen Z and Higher Ed

Millennials are old news. Generation Z, comprised of people born roughly from 1996 to 2011, is fresh on the college landscape and institutions must adapt to stay in business. Zers have

5 Surprising Trends in the Book Industry

In the changing technological landscape of the 21st century, the book publishing industry is in constant flux. Here are five trends to watch for in the publishing realm. Return to brick-and-mortar

Theresa May revealed the timeline for Britain's exit from the European Union. (Photo via

How Business Reporters Can Localize Brexit

Prime Minister of the United Kingdom, Theresa May, has announced her government will formally begin negotiating its exit from the European Union no later than March. Financial markets panicked and

Scary-Good Story Ideas: New Halloween Trends

Halloween may be thrilling and mischievous for the average American, but for the retail industry it’s deadly serious. This Halloween is set up to be the most profitable ever, according

Fashion businesses are leaders in the made-in-America manufacturing movement. (Image from "Whirligigtop" via Pixabay)

Fashion to Furniture, 4 Trends in Domestic Manufacturing

Growing numbers of American companies are seeing the virtues in re-shoring part or all of their operations. There are solid reasons. Americans like domestically made goods, and a growing appetite exists for

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