Two Minute Tips

Tuesday's 2-Minute Tip

February 22, 2022
Photo by Pexels user Fauxels

Get in early when reporting on startups!

As a business journalist, you may be interested in covering startups or venture capital. If so, you want to start researching and learning about an up-and-coming business sooner rather than later. That will make you a relevant source and somewhat of an expert for future reporting on a particular startup. Here are some tips for increasing your knowledge and connections so that you can be the first to cover a budding company.

Attend a startup event

Pitch competitions

Pitch competitions are a great opportunity to meet startups who are looking to get funded, meet the venture capitalists and angel investors who are seeking to invest, and to learn about new innovative products and services.

Some pitch events are small such as a competition for student entrepreneurs, and some are large for more established business who need millions in funding. Whichever size, you’ll see first hand what’s including a pitch deck, how startups pitch themselves to investors, and what investors look for. You might even find an exciting company or founder to profile. 

Finding a pitch night is easy, and most are free to attend. You can Google ones that are near you, or look through event sites such as Eventbrite. You can also contact a local incubator or college to learn about upcoming pitch nights they may have.

Startup conferences

There are startup conferences held all over the world and can be the best entry point into the business world for many new companies. This is a great place to interview experts in the field, funders looking for new investments, and founders of up and coming companies.

As a journalist, see if you can get a press pass to attend. These sort of conferences often hold pitch competitions as well during the conference.

Networking sites and meetups

Check out networking sites or meetup websites, such as, in your area to look for groups that focus on startups. These groups can allow you to talk to founders who can give you an insider perspective on what it’s like to to start from scratch and background details on what it was like for the company to look for and ultimately find funding. The benefit of these groups is that you’ll often come across people who are just starting out on their new ventures, making you the first person they talk to about their potential unicorn.

Expand your knowledge

Angel investor training

There are training courses and seminars out there on how to be an angel investor, and some are free. Taking a course yourself may be worthwhile so you can better understand how the process works and what to look for in a startup venture.

Additionally, these programs can be an excellent way to speak to experts on what they look for and what, as a journalist, you should look out for when profiling a new business. This will help improve your ability to write about the topic and investigate claims made by founders.

Subscribe to business magazines and tech blogs

Read magazines such as Inc. and Forbes and blogs such as TechCrunch and Crunchbase. Reading these will expose you to terminology you should know, and keep you up to date with the latest startup and VC news. 

Twitter can be a valuable resource

Follow other reporters that write about startups and venture capitalist. You can use our “20 Business Journalists to Follow on Twitter” as a starting guide. 

Following Twitter topics such as “startups” and “venture capital” will allow you to see tweets from individuals that are in the game, and threads of useful information such as how a startup is valued.

Remember to be diligent

It’s exciting to be the first journalist to break a story, or to profile a company that could be the next game-changer or behemoth, but we also have a responsibility to the public. Providing an accurate and balanced picture of a business is paramount in preventing consumers and investors from being misled, and preventing fraud and financial scandals. Check out our tips from experts on evaluating startups.


More 2min Tips...

Pandemic pivots that are here to stay

And those we wish would go away. There has been article after article about returning to offices, demands for more flexible work options, employees who are quitting jobs that won’t

Woman in crowd holding up protest sign

Corporations and social politics

In the past few years, it has become clear that businesses can no longer remain silent on social issues. When the Supreme Court handed down its decision overturning Roe v.

Are You New Here?

Sign up now.
Get one Tuesday.

Every Tuesday we send out a quick-read email with tips for business journalism.

Subscribers also get access to the Tip archive.


Even if you haven’t heard the term, you probably know about the

Buy Now, Pay Later.

The holidays are upon us and despite inflation American consumers aren’t holding

View All Tips  »

Get Two Minute Tips For Business Journalism Delivered To Your Email Every Tuesday

Two Minute Tips

Every Tuesday we send out a quick-read email with tips for business journalism. Sign up now and get one Tuesday.

Our New Look
The Reynolds Center for Business Journalism is starting 2023 with a new look that we hope better illustrates our core mission to provide accurate and authoritative resources about business journalism, in order to help both reporters and news consumers understand the importance of business news and to demystify the sometimes arcane topics it covers.
Businesses, markets, and economies move in cycles – ups and downs – which is why our new logo contains a “candlestick” chart representing increases as well as downturns, and serves as a reminder that volatility is an unavoidable attribute of modern life. But it’s also possible to prepare for volatility by being well informed, and informing the general public to help level the information playing field is the primary goal of business journalism. The Reynolds Center is committed to supporting that goal, which is why the candlestick pattern in our logo merges directly into the name of our founding sponsor, Donald W. Reynolds.
Our new logo comes with a shorter name. Business is borderless, and understanding the global links in supply chains, trade, and flows of funds and people is essential to make sense of our fast-paced, globalized world. So we’re dropping the word “National” from our name and will aim to provide content that is applicable to business news globally.
We hope you like the new look. Best wishes for 2023!