Businesses attempting to establish a relationship with the 18-34 demographic often fail miserably in their execution. Imagine a parent trying to get closer to their
Costume shops and vintage clothing retailers obviously get a surge in foot traffic as Halloween approaches. But they aren’t the only businesses to benefit from
To cover a local or regional economy, you need to know what makes it tick. Find a few lists, or compile them on your own:
After the shock of the financial crisis, Americans began weaning themselves off plastic. In each of the 19 consecutive quarters since 2008, however, debt has
I was recently tapped by the Democratic Women of Monterey County (DWMC) to join their panel of community journalists on “Reporting in the Age of
As newlyweds and their guests gear up for the spring and summer wedding season, wedding planners and related businesses are also looking for creative ways
LGBT-owned businesses can be a valuable topic for business reporters. While employee diversity has made headlines for years, stories on businesses that self-identify as being
Business stories are inherently tough when it comes to visuals. The features section has it a lot easier. Business articles can be especially challenging at
In the season of mistletoe and plastic Santas, the commitment to a New Year’s resolution is also around the corner. Just when I started brainstorming this
Libraries are a vital part of many communities, even in the digital age. Between 2002 and 2012, public libraries’ total revenue increased 7.2 percent. With new
In the past, we’ve written about how useful the Census Bureau’s “Facts for Features” can be for generating topical business stories. With Thanksgiving around the
Proximity to city hall seems as though it would mean easy access to much needed information. But being a reporter in small town USA doesn’t
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