Donald W. Reynolds National Center For Business Journalism

Two Minute Tips

TV

Millennials consume TV unlike any other generation, with plenty of implications for business. ("Old TV Set" image by Tomislav Medak via Flickr, CC BY 2.0)

Millennials and money: Television trends

As a business journalist, it is always important to follow the money. Right now, millennials are the top economic influencers with a spending power of $200 billion annually. Industries from

Sesame Street

What the Sesame Street HBO deal means

Last week Sesame Street signed a new partnership deal with HBO, which means that new episodes of the show won’t air on PBS first. Instead of being publicly accessible to

ESPN’s future after big names leave

ESPN is in the middle of a roster shakeup, with some of its biggest names dropping from its ranks in the last two months. In just the past week, two of

Emmy noms show streaming’s growing influence

Online streaming services have been a popular platform for television fans who want to watch shows on demand. Now, their own original programming is starting to take attention away from the big

TV ratings and the MLB All-Star game

On Wednesday, I wrote about how ballot stuffing for the MLB All-Star game next week could have cost the league big money. Today, I’ll cover another business angle to this year’s

The rise of summer TV shows

In the past decade, summer television has gone from a time when networks burned off episodes of a show they’d pulled earlier in the year, to a full-blown “season” where

Univision’s young audience

Watching live television is a dwindling pastime for many Millennials, but that isn’t necessarily the case for Univision’s audience. During the May sweeps, 92 percent of Univision viewers were watching its prime time

Coke gets free ad thanks to Mad Men

In 2008, the HBO series The Sopranos unexpectedly faded to black. Then came the Journey song “Don’t Stop Believin.’ Sales for the classic hit skyrocketed by 482 percent on iTunes.

End of David Letterman era

After 33 years hosting late night programs, David Letterman is signing off next week. He will be handing over the reigns of the CBS Late Show that he created to

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