Two Minute Tips

Univision’s young audience

June 8, 2015

Share this article:

Watching live television is a dwindling pastime for many Millennials, but that isn’t necessarily the case for Univision’s audience.

During the May sweeps, 92 percent of Univision viewers were watching its prime time programming live, according to a press release last week from the network reporting its Nielsen viewership numbers. On top of that, Univision beat out CBS, Fox and NBC in the coveted 18-34 demographic.

That means Univision had a number of young people from the cord-cutting generation watching live.

One month is obviously too small of a sample size to say that Univision is taking over television, but it does speak to the growing influence young Hispanics and Latinos have in the entertainment market. Pointing out more numbers from Nielsen, the release states that 82 percent of Millennials today speak Spanish.

Univision is certainly offering programming young people are interested in. In the last week of May, the telenovela “Amores con Trampa” (Fooled Into Love) pushed Univision to the top spot among Millennials in the Monday-Friday 8 p.m. time period, according to TV by the Numbers. The show itself averaged more than 500,000 Millennial viewers that week.

Chiqui Cartagena, Univision’s senior vice president in its Political and Advocacy Group, spoke on this growing influence at our Reynolds Week in January. Cartagena reported during her speech that the Hispanic population doubled in 28 states in the U.S. and that, in her experience, companies are starting to take notice.

Still, it’s been a slow process in the entertainment business, as our own Angel Cohn wrote on in February. You can, however, see some of the changes as entertainment and television companies attempt to attract more young Hispanic and Latino viewers.

One recent example is Sling TV, Dish Network’s online option that offers a handful of streaming channels for just $20, as well as other packages, without a full TV subscription. Sling is now offering Sling Latino, as Engadget reports, a stand-alone service with a number of Spanish-language options to watch.

For story ideas, keep an eye out for these cultural changes in entertainment as they become more prevalent. When reporting on big events in television, remember to get reaction from a number of diverse sources and look for angles from their perspective.


Univision Press Room

The Hispanic Millennial Project

More Like This...

Employees would rather quit than break their soul

Once you’ve heard it, it’s hard to forget the newest song released by Grammy Award Winner Beyoncé about alienation – and eventual redemption – from soul-crushing menial jobs. Whether it’s

Are moviegoers ready to come back?

After lengthy closures due to the COVID-19 pandemic, movie theaters are reopening in the nation’s biggest cities. On March 5 in New York City and March 15 in Los Angeles,

Two Minute Tips

Sign up now.
Get one Tuesday.

Every Tuesday we send out a quick-read email with tips for business journalism.

Subscribers also get access to the Tip archive.

Get Two Minute Tips For Business Journalism Delivered To Your Email Every Tuesday

Two Minute Tips

Every Tuesday we send out a quick-read email with tips for business journalism. Sign up now and get one Tuesday.

Our New Look
The Reynolds Center for Business Journalism is starting 2023 with a new look that we hope better illustrates our core mission to provide accurate and authoritative resources about business journalism, in order to help both reporters and news consumers understand the importance of business news and to demystify the sometimes arcane topics it covers.
Businesses, markets, and economies move in cycles – ups and downs – which is why our new logo contains a “candlestick” chart representing increases as well as downturns, and serves as a reminder that volatility is an unavoidable attribute of modern life. But it’s also possible to prepare for volatility by being well informed, and informing the general public to help level the information playing field is the primary goal of business journalism. The Reynolds Center is committed to supporting that goal, which is why the candlestick pattern in our logo merges directly into the name of our founding sponsor, Donald W. Reynolds.
Our new logo comes with a shorter name. Business is borderless, and understanding the global links in supply chains, trade, and flows of funds and people is essential to make sense of our fast-paced, globalized world. So we’re dropping the word “National” from our name and will aim to provide content that is applicable to business news globally.
We hope you like the new look. Best wishes for 2023!