Two Minute Tips

Entertaining Business: Super Bowl means big TV sales

January 23, 2015

Share this article:

The hype leading up to the Super Bowl often means that people will flock to the stores to buy that enormous HDTV they’ve been eying, with the excuse they are having a viewing party for the game. In anticipation of this, most big box stores (and online retailers like Amazon) typically slash prices a bit before the game, particularly on larger sized models, to appeal to this crowd.

This means that retailers usually get a nice little spike in sales in early February. Big screens typically run 5-10% cheaper, and these are usually higher end models (with more bells and whistles) than you’d typically see on Black Friday models.

The educated consumer is looking for features like a Smart TV, and has done their research on 4K or Ultra HD technology (upping the pixels and clarity). So, they are investing in pricier TVs. The National Retail Foundation predicts that nearly 9 percent of the expected 184 million viewers will be purchasing a new TV pre-game.

Consumer Reports advises that buyers in the market for a new TV would be wise to invest in one 50 inches or larger for an optimal viewing experience, but the magazine also recommends waiting a few more weeks to really get a great deal. That’s when retailers are more likely to cut prices to make way for the new TVs that were unveiled at the January Consumer Electronics Show (CES).

Buying a TV in February or beyond is similar to getting an end of the year model sale for a car.

NBC’s decision to stream the game for free, may impact those TV sales, but given that the mobile/smartphone experience is only available to those with Verizon Wireless, it may lessen the blow. And for those who have cut the cable cord, they may still in

vest in a new discounted Smart TV, so they can take advantage of “Super Stream Sunday” without having a cable subscription. NBC is also the first network to strike a deal to stream the half time show (which is the reason a lot of people tune in) as well as just the game.

So, if you’re in the market for a big TV, you could see both the game and Katy Perry as large as life.

Story Ideas:

Why the Super Bowl Makes for super TV sales
TV Trends for 2015
Super Bowl TV Recommendations
NBC Live Streaming Super Bowl for Free
184 million Americans watch 2015 Super Bowl, According to NRF survey

More Like This...

Two Minute Tips

Sign up now.
Get one Tuesday.

Every Tuesday we send out a quick-read email with tips for business journalism.

Subscribers also get access to the Tip archive.

Get Two Minute Tips For Business Journalism Delivered To Your Email Every Tuesday

Two Minute Tips

Every Tuesday we send out a quick-read email with tips for business journalism. Sign up now and get one Tuesday.

Our New Look
The Reynolds Center for Business Journalism is starting 2023 with a new look that we hope better illustrates our core mission to provide accurate and authoritative resources about business journalism, in order to help both reporters and news consumers understand the importance of business news and to demystify the sometimes arcane topics it covers.
Businesses, markets, and economies move in cycles – ups and downs – which is why our new logo contains a “candlestick” chart representing increases as well as downturns, and serves as a reminder that volatility is an unavoidable attribute of modern life. But it’s also possible to prepare for volatility by being well informed, and informing the general public to help level the information playing field is the primary goal of business journalism. The Reynolds Center is committed to supporting that goal, which is why the candlestick pattern in our logo merges directly into the name of our founding sponsor, Donald W. Reynolds.
Our new logo comes with a shorter name. Business is borderless, and understanding the global links in supply chains, trade, and flows of funds and people is essential to make sense of our fast-paced, globalized world. So we’re dropping the word “National” from our name and will aim to provide content that is applicable to business news globally.
We hope you like the new look. Best wishes for 2023!