Donald W. Reynolds National Center For Business Journalism

Two Minute Tips

Susan Johnston Taylor

My Latest Articles

The reporter’s interview checklist

Interviews with subject matter experts and “real people” give media coverage color and credibility. But if you only have 10 minutes with an expert, how can you make the most

Finding business stories in libraries

As communities evolve, so do the libraries that serve those communities. Here’s a look at library-related business angles to consider. Library funding The current administration has not been friendly to public arts

Sourcing more diverse experts

Several recent projects aim to raise awareness about journalists quoting predominantly men. For instance, the Gender Gap Tracker has the goal of raising awareness about this issue in English-speaking Canadian

Localizing the worldwide helium shortage

Helium is the second-most common element in the universe. Not to burst anyone’s bubble, but experts warn that the world’s helium supply could run out within ten years. Is this

Collaboration nation: Takeaways from #ASJA2019

Editors, freelance journalists and content marketing writers flocked to downtown New York City earlier this month for American Society of Journalists & Authors’ (ASJA) annual conference themed as “Collaboration Nation.”

Planning your summer hiring coverage

With Memorial Day approaching, it’s not too soon to start planning your coverage of summer hiring or take a pulse on the local job market. Are local companies planning to

Kon Mari: A fresh angle on spring cleaning stories

Earlier this year, as Japanese organizing expert Marie Kondo moved her popular KonMari method from best-selling book to Netflix sensation, donations poured into Goodwill and Salvation Army. With spring cleaning in

Covering the impact of ridesharing

By now, most of your readers have heard of ridesharing startups like Uber and Lyft. They may also be familiar with the regulatory battles transportation startups have waged with cities

boxes of popcorn at a movie theater

Covering the business of movie theaters

Netflix is investing heavily in video content, and it reported over the holidays that “Bird Box” was its biggest streaming success to date. Amazon and other streaming services are hot

Covering the world of social media influencers

Influencer marketing—that is, where brands pay someone with lots of social media followers to promote the brand–is gaining popularity, especially with B2C companies that cater to Generation Z or Y.

people sitting at a conference table with laptops

Tips for reporting on conferences

Journalists attend conferences as professional development, as a way to stay abreast of trends in a certain industry, or to write about them. If you fall into the latter camp,

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