Donald W. Reynolds National Center For Business Journalism

Two Minute Tips

Retail & Food

Tips for covering Black Friday 2019

Shopping is often the first word that comes to peoples’ minds when they hear Black Friday. The day after the Thanksgiving holiday is usually the busiest shopping day of the

Pop-up Halloween store story ideas

As we approach Halloween, you’ve probably noticed a few vacant buildings in your neighborhood that are suddenly no longer vacant. Pop-up Halloween stores sweep into town, set up shop and

Covering collector’s items

The concept of value is essential in business reporting, but very hard to comprehend. At a base level, why is one thing more valuable than another? Every person, government and

Find fresh business angles in restaurants

With many readers out enjoying the warm summer weather, the restaurant industry offers ample opportunities for local business stories. Here are some angles to consider. Employee Training Some restaurants are

Covering the growth of the vegan economy

While the term vegan used to connote bland and tasteless in some circles, that’s no longer the case. In fact, vegan products are now big business, as more consumers embrace

Covering Independence Day trend stories

CBD dog treat sales surge around fireworks season Any pet owner will tell you, loud noises are terrifying to the vast majority of cats and dogs. In fact, around holidays

The business of subscription boxes

Blue Apron, Ipsy, Dollar Shave Club, Book of the Month, Stitch Fix, BarkBox: What do they all have in common? They’re part of the rising trend of subscription boxes, delivered

The spending power of Americans with disabilities

Americans with disabilities are often overlooked for their purchasing power. According to a 2010 report from the U.S. Census Bureau, one in five Americans have a disability. That number equates

What to cover in the beverage industry

People are drinking less soda and choosing less sugary alternatives. This new shift in American consumption has caused some headaches for big soda companies. Soda sales slipped for the twelfth

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