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Expert tips for covering localist movements

…One of these guidelines is to define the demographics, such as age, in each neighborhood. Take millennials, those ranging in age from 18-34, for example. “The American Planning Association made…

3 ways Gen Z will impact the food business

Millennials did at their age. Zs want transparency in labeling and content and research shows that they are willing to pay for it. Trying New Experiences Generation Z is the…

Scary-good story ideas: New Halloween trends

…are three business trends to research for Halloween themed articles. Costumes aren’t just for kids As Millennials mature, costumes for adults are becoming more and more popular; over 40 percent…

JM Henderson's prolific freelance career owes a lot to millennials.

Career Q&A with millennial expert J.M. Henderson

J.M. Henderson is a freelance journalist and researcher who has been covering Millennials since they were still being called “Generation Y.” Her writing focuses on the intersection of economics, demographics,…

The auto industry is a never-ending source of business stories. These six articles will get you up to date before plunging in. ("Google Self-Driving Car" image by "smoothgroover22" via flickr, CC BY-SA 2.0)

Car industry update: Eight great reads

…ports. There’s a mix of solid industry news to absorb as well. Also worth a read is the Trib’s take on car-buying millennials.  Self-driving and flying cars Establishing standards for…

House-hunting season is in full swing, full of local stories for business reporters. Read up on the big trends and forecasts before digging in.

Real estate update: Seven great reads

…increased use of drones for flyover photos and virtual inspections, new “surban” neighborhoods with urban amenities in suburban spaces, millennials and the changing first-home market and Gen Z’s lofty housing expectations….

Big numbers are hard to visualize, but there are some easy tricks to help your audience relate. ("Calculus" by "fitrihandayani" via Flickr, CC BY-NC-SA 2.0)

Making big numbers relatable

A calculator and some quick research can help you make enormous numbers more understandable to your audiences. Advertising research shows that millennials prefer a personal connection. They don’t want to…

Helping consumers pay down holiday debt is a great topic for a January business story. (Image by "schuldnerhilfe" via Pixabay, CCO Creative Commons)

“Ho, ho—help!” stories on paying off holiday debt

…budget, reports the personal finance site NerdWallet in their 2017 Consumer Holiday Shopping Report. The worst offenders? Millennials, who admitted that they haven’t paid off their credit card bills from…

3 stories to report on medical debt

…related story on Millennials, who are especially at risk. Nearly three quarters, or 74%, of Millennials didn’t pay off their medical bills in 2016, an increase of 6% from 2015,…

Covering the business of parenting technology

…reach 45 million in 2025, but is also expected to be a minority part of the population, particularly since Millennials are having less children or forgoing parenthood all together.  According…

new health and wealth data

Time is running out to save on 2019 health care costs

…or LTC (long-term care) insurance? Some employees, particularly Millennials new to the job market, may not be taking advantage of a potential discount such as disability insurance, which pays out…

Influencers at heart of new brand marketing approach

…expand to $15 billion in 2022. Half of millennials trust influencers they follow for product recommendations, and almost a quarter of millennials and GenZ women most often learn about new…

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