Donald W. Reynolds National Center For Business Journalism

Two Minute Tips

Small business

Localizing a St. Patrick’s Day in transition

The National Retail Federation (NRF) conducts an annual survey in advance of St. Patrick’s Day asking Americans how they plan to celebrate the holiday, and compiles the data into a

Veterans Day angle: Entrepreneurship

As Veterans Day approaches, consider profiling local veterans or military spouses who’ve launched businesses. The U.S. Small Business Administration reports that there is about one veteran-owned firm for every ten veterans and that

How are small businesses weathering covid-19?

Small businesses generate 99% of the U.S. Gross Domestic Product (GDP), but dig deeper into those numbers and a more surprising picture emerges: Rural areas (10,000 or less population) count

More ideas for localizing Halloween retail stories

COVID-19 has had a significant impact on the economy. That has afforded business reporters many opportunities to examine how specific industries are being impacted. As Halloween draws closer, reporters would

Localizing Halloween retail stories

Halloween will look very different this year in light of Covid. Although some families and neighborhoods are opting out of trick or treating for safety reasons, sales of Halloween candy are up

Covering local kid and teen entrepreneurs

With less demand for camp counselors, lifeguards, and other seasonal jobs typically held by teens, the summer job outlook for teens this year wasn’t exactly sunny. In fact, the Center

Covering local small business pivots

The COVID-19 pandemic has forced many small businesses to rethink their business models. For some, that means moving their services online or switching to curbside pickup or delivery only. For

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