Tag "Social Media"
Covering the World of Social Media Influencers
Influencer marketing—that is, where brands pay someone with lots of social media followers to promote the
Read MoreHoliday Marketing Strategies on Twitter
For a business reporter, the holiday season is all about retail and shopping. If you’re looking
Read MoreHow to Use FOMO to Snag Millennial Readers
Millennials get a lot of attention in the media. To borrow a phrase from Homer Simpson,
Read MoreHow to Find Interview Sources on Social Media
We all know the feeling: Deadlines are approaching and you need sources. Whether you’re looking for
Read MoreExplaining Community News to Your Community
I was recently tapped by the Democratic Women of Monterey County (DWMC) to join their panel
Read MoreHow to Use Twitter, Part 2: Live Tweeting
You’ve been covering a controversial event which should be coming to a head today. You’ve written the
Read More5 Social Media Basics for Business Journalists
Today’s business reporters must be excellent writers, thorough reporters and savvy promoters. Many of us are responsible for
Read MoreJournalism 4.0: Giving Yourself an Upgrade
Every few months my iPhone reminds me to update my apps. Upgrades take time and require
Read More10 experts every small business reporter should follow on Twitter
Small business experts can be a great source for journalists who want to cover the latest
Read MoreLooking Ahead: Covering Small Business Trends in Social Media
Social media drives nearly everything we do. Which means nowadays small businesses seek to drive traffic to their
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