Tag "Social Media"
Covering the World of Social Media Influencers
Influencer marketing—that is, where brands pay someone with lots of social media followers to promote the
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Holiday Marketing Strategies on Twitter
For a business reporter, the holiday season is all about retail and shopping. If you’re looking
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How to Use FOMO to Snag Millennial Readers
Millennials get a lot of attention in the media. To borrow a phrase from Homer Simpson,
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How to Find Interview Sources on Social Media
We all know the feeling: Deadlines are approaching and you need sources. Whether you’re looking for
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Explaining Community News to Your Community
I was recently tapped by the Democratic Women of Monterey County (DWMC) to join their panel
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How to Use Twitter, Part 2: Live Tweeting
You’ve been covering a controversial event which should be coming to a head today. You’ve written the
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5 Social Media Basics for Business Journalists
Today’s business reporters must be excellent writers, thorough reporters and savvy promoters. Many of us are responsible for
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Journalism 4.0: Giving Yourself an Upgrade
Every few months my iPhone reminds me to update my apps. Upgrades take time and require
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10 experts every small business reporter should follow on Twitter
Small business experts can be a great source for journalists who want to cover the latest
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Looking Ahead: Covering Small Business Trends in Social Media
Social media drives nearly everything we do. Which means nowadays small businesses seek to drive traffic to their
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