Tag "Social Media"

Covering the World of Social Media Influencers

Influencer marketing—that is, where brands pay someone with lots of social media followers to promote the

Read More

Holiday Marketing Strategies on Twitter

For a business reporter, the holiday season is all about retail and shopping. If you’re looking

Read More

How to Use FOMO to Snag Millennial Readers

Millennials get a lot of attention in the media. To borrow a phrase from Homer Simpson,

Read More

How to Find Interview Sources on Social Media

We all know the feeling: Deadlines are approaching and you need sources. Whether you’re looking for

Read More

Explaining Community News to Your Community

I was recently tapped by the Democratic Women of Monterey County (DWMC) to join their panel

Read More

How to Use Twitter, Part 2: Live Tweeting

You’ve been covering a controversial event which should be coming to a head today. You’ve written the

Read More

5 Social Media Basics for Business Journalists

Today’s business reporters must be excellent writers, thorough reporters and savvy promoters. Many of us are responsible for

Read More

Journalism 4.0: Giving Yourself an Upgrade

Every few months my iPhone reminds me to update my apps.  Upgrades take time and require

Read More

10 experts every small business reporter should follow on Twitter

Small business experts can be a great source for journalists who want to cover the latest

Read More

Looking Ahead: Covering Small Business Trends in Social Media

Social media drives nearly everything we do. Which means nowadays small businesses seek to drive traffic to their

Read More