Donald W. Reynolds National Center For Business Journalism

Two Minute Tips

Social Media

Aggressive Snapchat ad strategy explained

Snapchat — the ephemeral photo-sharing app — has been grabbing headlines left and right in 2015. In late January the four-year-old company launched Snapchat Discover, a feature that gives top

New book: More awesome than money

Do you remember Diaspora? You might even still be a user. Maybe you donated to its wildly successful Kickstarter. Or sadly, you remember when one of its founders committee suicide.

How has social media changed cause marketing?

What do Scotch tape, chewing gum, golf balls and Kentucky Fried Chicken have in common?  Well, at least around October, they are among the myriad products whose packaging blooms pink.

Pinterest tips for financial bloggers

Personal finance writers should look to Pinterest as a powerful way to get more traffic, according to one blogger who has had phenomenal success with the platform. Pinterest, said Ruth

Social media: What is it good for?

I was always an early adopter. My first blog began in 1998, although I think the term is out of date for what are online columns. When social media came

How to attract members to your online community

Author Maria Perez is director of news operations at ProfNet, a free service that helps journalists find sources. I recently attended BlogWorld & New Media Expo, a three-day conference and

How not to suck on social media

Author Maria Perez is director of news operations at ProfNet, a free service that helps journalists find sources. I recently attended BlogWorld & New Media Expo, a three-day conference and

Social media ethics for journalists: Part 2

In my previous post, I discussed some challenges that social media poses for business journalists who want to remain above reproach professionally while also enjoying the reporting, career-building and engagement

Economics reporter Tim Logan on juggling a complex beat

For Tim Logan, being a successful economics reporter for the St. Louis Post-Dispatch means taking important national economic issues and making them relevant at the local level. Logan spent most of 2010 working

LinkedIn: Sourcing through social networking

The one-hour webinar, “Getting LinkedIn — Sourcing through Social Networking,” took place Feb. 28, 2012. | At the bottom of this page, you’ll find links to complete the self-guided training.

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