Donald W. Reynolds National Center For Business Journalism

Two Minute Tips

Social Media

Online sources can be misleading

Online sources have become important in business journalism. Not sources in the sense of finding data somewhere or pouring through regulatory filings or a company’s website. Instead, there’s an increase

Covering the world of social media influencers

Influencer marketing—that is, where brands pay someone with lots of social media followers to promote the brand–is gaining popularity, especially with B2C companies that cater to Generation Z or Y.

The tech industry and censorship

The tech industry prides itself on being forward looking and innovative. Enlightened and progressive. As well as its new approach to business. Except, there are a couple of twists in

Using Twitter for story ideas and leads

  Generating ideas is one of the more difficult challenges for many freelance reporters. Independent journalism requires not only sending out pitches but also doing so in near-isolation, without a

Tracking political ads online

Political spending has skyrocketed since the Supreme Court allowed corporations and unions to spend unlimited amounts of money in advertisements. The extent of the Court’s decision has seeped through the

How to find interview sources on social media

We all know the feeling: Deadlines are approaching and you need sources. Whether you’re looking for company employees to interview, want to talk to a business’s customers or are hunting

Live-tweeting an event engages your audience and increases visibility. (Image by "kropekk_pl" via Pixabay, CCO Public Domain)

How to use Twitter, part 2: Live tweeting

You’ve been covering a controversial event which should be coming to a head today. You’ve written the previews. You’re ready for the quick turn-around. But that’s the before and after. What

Learning to use Tweetdeck can help reporters stay on top of breaking news. (Logo courtesy of Twitter)

How to use twitter, part 1: Tweetdeck

You’ve been a reporter for what, 10, 15, 20 years? You’re an ace at good ol’ boots-on-the-ground reporting. But there is something nagging at you. Well, more like someone: The new millennial hire.

Twitter (Image from Pixelkult via Pixabay)

5 social media basics for business journalists

Today’s business reporters must be excellent writers, thorough reporters and savvy promoters. Many of us are responsible for pushing our work through social media channels to increase readership numbers. Here are some

Business beats tips book

Five tips for covering politics

In the exciting world of politics, money runs everything. Reporting on political finances can be tricky, so here are our top five tips for reporting on politics: 1. Use social media.

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