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What The Mindy Project’s cancellation means

May 12, 2015

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Last week, Fox announced that it was canceling The Mindy Project, staring the comedienne Mindy Kaling, after just three seasons.

It debuted to significant buzz in 2012, and drew plenty of attention throughout its short life for the romantic antics of Kaling’s character, a young doctor at a small medical practice in New York City.

Loyal fans of the show, aimed at a millennial audience, were particularly upset. The finale ended in the midst of a huge relationship drama between two main characters, Mindy and Danny. But with a huge ratings slide this season, the axing was sort of inevitable.

During Season 2, the show averaged 3.40 million viewers, but this season only earned about 2.31 million viewers. And it wasn’t just season-to-season that was a problem. There was major slippage during Season 3.

The Mindy Project started the season with a 1.30 rating in the key 18-49 demo, and its finale only earned a .85 rating among that core audience.

Now, there is a chance that Hulu could pick up the series for two more seasons. It’s the latest development in the trend of streaming services picking up shows canceled, or not picked up, by networks.

Yahoo saved Community and airs new episodes on its Yahoo Screen platform. The Tina-Fey produced Unbreakable Kimmy Schmidt was originally set to air on NBC this past spring, but the network instead sold it off to Netflix, where it got a lot of buzz and critical raves.

What will happen with Mindy and Danny? You may have to check your mobile device or laptop for the answer.


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