You’re no better than your sources, and the more varied and deep the information they can provide, the more effective your research and stories are.
Hearing from people who ask for interviews off the record has become a regular part of business journalism. In my experience, that’s most frequently done
While journalism requires a certain willingness to talk to strangers and interview sources, many writers are introverts who’d rather not spend their downtime schmoozing. But,
If your experience reporting is anything like mine, you’ll constantly hear from people who want to be sources and their reps. It may be in
Finding good sources can be a challenge and chances are you spend a good amount of time looking for them. You want someone with knowledge
All writers—business journalists, too—prize creativity. Story structure, phrasing, ledes and kickers. No matter how dry the topic, you likely want to make the result as
So, you pitched a killer story idea and an editor wants to assign it. Time to get to cracking, right? Not so fast. Before you
In business journalism, you can safely bet that most—almost all, even—interview subjects have an agenda. Company executives want to project an image that will satisfy
Freelance writers seeking work from trade publications and some other types of clients often send editors a letter of introduction (LOI) rather than a pitch.
A long time ago, I was in a software distribution business with a large audience of software developers and engineers. Much of my time was
Interviews with subject matter experts and “real people” give media coverage color and credibility. But if you only have 10 minutes with an expert, how
Productivity gains have a widespread appeal. Get more done always sounds good. Getting a bit more critical, it’s not just getting anything done, but hopefully
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