Donald W. Reynolds National Center For Business Journalism

Two Minute Tips

LinkedIn: Sourcing through social networking

February 29, 2012

Share this article:

The one-hour webinar, “Getting LinkedIn — Sourcing through Social Networking,” took place Feb. 28, 2012. | At the bottom of this page, you’ll find links to complete the self-guided training.

Led by the Reynolds Center’s digital director, Robin J. Phillips, this free training gives you tips for getting started with LinkedIn and utilizing its large network of professionals as a rich sources database.


  • How to use the advanced search to find the right contact at a company.
  • Ways to keep an up-to-date and robust profile, allowing sources come to you.
  • Ways to use LinkedIn Answers to spot trends or browse topics in your search for fresh story ideas.
  • Tips on using LinkedIn to gather background information on people or companies ahead of an interview.


Robin J. Phillips
Robin J. Phillips, Reynolds Center

Robin J. Phillips is digital director at the Reynolds Center, which she joined in 2009 after working as online community manager for, the website of The Arizona Republic in Phoenix. Phillips has served as deputy business editor at The Republic and Newsday, as well as editor for BusinessWeek Online’s small-business channel. In February 2011, she taught Webinars called Social Media 101, 202 and 303 for journalists.


You can view the PowerPoint by clicking on the links below. To download and print, you may be asked to sign up for a free account at a third-party vendor, Slideshare.

The latest version of Adobe Flash is required to view the webinar recordings.

PowerPoint Presentations

More Like This...

Checking sources for ‘fake stories’

“Fake news” has become a thorn in the side of reporting. Yes, there are always stories that have failings in bias, bad research, or other problems. But the idea of

Get Two Minute Tips For Business Journalism Delivered To Your Email Every Tuesday

Two Minute Tips

Every Tuesday we send out a quick-read email with tips for business journalism. Sign up now and get one Tuesday.