Donald W. Reynolds National Center For Business Journalism

Two Minute Tips

Retail & Food

The fashion industry is ripe with compelling business stories.

5 new story angles in the fashion industry

The fashion industry offers an exciting and dynamic area for business reporters to explore new story ideas. This blog outlines five new angles to pursue while writing on this industry.

The apple industry: Four fresh ideas for reporters

With the fall season almost underway, what better time to consider the apple industry as subject matter for your agribusiness coverage. This blog outlines some of the main themes  and

Finding the business stories in food waste

America faces a food waste crisis: The U.S. Department of Agriculture estimates 30 to 40 percent of the country’s food supply goes unused. Journalists can explore the trend by looking at

Five ways to write about the soybean industry

Business reporters with an agribusiness focus might find the soybean industry an excellent area for human interest, trend and economic stories. This blog provides some tips for writing on soybeans

Five story ideas around agri-business

The business of agriculture may not seem as exciting as tech and the economy; however, plenty of intriguing stories exist within agribusiness. This blog outlines some core themes and trends

Photo of grapes hanging from a winery vine

Getting to know the wine business

#NationalWineDay may be over, but that doesn’t mean we have to stop thinking vino. Here are some tips to cover the wine business in your region. Obtain Data on the

A reporter’s primer to covering commodities

Products like wheat, coffee, cocoa, cotton, milk, sugar, orange juice, live cattle and even pork bellies are bought and sold on more than 50 major commodity markets worldwide. Generally, agricultural

Use census data to cover Valentine’s Day in your community

Chances are your newsroom runs topical feature stories around each holiday. Census data can be a valuable tool to help you delve deeper and find more interesting angles for these topical stories.

With Valentine’s Day right around the corner, we’ll use it as an example.

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